Embrace the Future of eCommerce with Google’s Variant Structured Data Support
As a leading digital marketing agency, Nextsulting is always at the forefront of developments in online presence management. We are here to shed light on the latest Google updates and explain how your business can leverage these changes to emerge even stronger in 2023. Today we delve into the advent of Google’s expanded support for Product Structured Data and the introduction of Variant Structured Data.
Google’s Continuous Expansion of Structured Data Support
In 2022, Google enhanced product experiences on Google Search by expanding support for Product Structured Data. Nextsulting was quick to help businesses adapt to this change, enabling them to offer a more dynamic customer experience. In 2023, Google took another step forward by adding support for shipping and returns structured data – making online shopping more straightforward and enhancing consumer trust.
Unfolding Google’s 2023 Update: Structured Data Support for Product Variants
This year, the digital marketing landscape has been further revolutionized with Google’s structured data support for Product Variants. The significance of this development cannot be overstated. Merchants now have the power to easily showcase more variations of the products they sell, enabling shoppers to find more pertinent, helpful results.
The addition of Variant Structured Data support is a clear win for merchants and buyers alike. By letting buyers see all the different product variations in the same location, it streamlines the purchase process – potentially reducing abandoned carts and boosting conversions.
Enhancing Merchant Center Feeds with Variant Structured Data Commands
Providing Variant Structured Data will also enhance and complement your Merchant Center feeds, including automated feeds. To take full advantage of this, we at Nextsulting will assist you in optimizing Structured Data to ensure it speaks to your target audience effectively, letting your business reap the most benefits from this update.
Embrace the Digital Marketing Future with Nextsulting
As a business committed to amplifying online enterprises, we are enthusiastic about these advancements and look forward to helping our clients exploit Google’s 2023 updates to their advantage. Trust us as your ally in fully understanding and implementing these changes, leading to differentiated product experiences for your customers.
For more information about how Nextsulting can assist your business in benefiting from Google’s latest updates and staying ahead of the curve in digital marketing, please contact us today.