Alt text, or alternative text, is a piece of HTML code that is used to describe the content of an image. Alt text is important in search engine optimization (SEO) for a few reasons:
- Accessibility: Alt text is used by screen readers to describe images to visually impaired users. This makes it an important factor in website accessibility.
- Indexing: Search engines use alt text to understand the content of an image and determine its relevance to a particular search. This can help improve the ranking of your website in image search results.
- Context: Alt text can provide context for an image and help search engines understand how it relates to the rest of your content.
- User experience: Alt text can be used to provide a brief description of an image, which can be helpful for users who may be unable to view the image for some reason.
Overall, alt text is an important factor in SEO and should be used to describe all images on your website. If you’re unsure about how to optimize your website’s alt text or have other questions about SEO, consider reaching out to Nextsulting. Our team has experience optimizing websites for businesses of all sizes and industries. Contact us today to learn more.